Best Diwali offers and discounts: the complete 2026 guide

Diwali 2026 falls on November 8th, and Indian retailers are already offering festive discounts of up to 80% on electronics, clothes, beauty products and more. It's a great opportunity to renew your wardrobe, buy something special for your loved ones and save on purchases you've been planning for a while. Read on to discover the best Diwali offers from India's biggest brands.

If you're afraid that you'll spend too much on shopping (we totally get it), learn how to manage your budget wisely.

Pro tip for gift shopping

If you're an Indian expat living abroad, sending money home might be an easier way to treat your loved ones this Diwali than shopping for gifts yourself. Many of the best Diwali offers are available at Indian retailers, so why not let your family choose what they want? They can shop locally, compare discounts and pick out their own gifts without worrying about international delivery.

You can send money to your family in India with Profee. Over 95% of our transfers arrive within minutes, so your loved ones won't have to wait long to start shopping. If you'd like to save on the transfer, too, check out our guide to the cheapest way to transfer EUR to INR.

Now, let's have a look at what brands have prepared for Diwali in 2026.

Amazon

Amazon's Great Indian Festival kicked off on October 8th, 2026, bringing Diwali discounts of up to 80% on selected products. Whether you're looking for a new smartphone, a festive outfit or something to brighten up your home, there's plenty to explore.

Some of the best Diwali offers include up to 80% off selected electronics, fashion and beauty products, and up to 75% off home essentials and furniture.

Holders of eligible SBI bank cards can enjoy an extra 10% instant discount, while Prime members using an Amazon Pay ICICI Bank credit card can get 5% cashback.

Flipkart

Flipkart's Big Billion Days sale starts on October 9th, 2026, with festive offers on smartphones, home appliances, fashion, beauty products and much more.

Besides the regular discounts, customers paying with eligible Axis Bank and ICICI Bank cards can get an additional 10% off. There are also special offers for digital payments, including:

• 10% off the first qualifying SuperMoney transaction

• 5% off Flipkart digital gift cards purchased with UPI

The discount may vary depending on the product you choose and how you pay – you’ll see the final amount at checkout.

Apple

Apple India offers up to 15,000 INR instant cashback on selected products, and although it's not a Diwali-specific promotion, it's a nice opportunity to save on festive gifts. If you've been dreaming of a new iPhone, MacBook or another Apple device, now might be the time to treat yourself or someone special.

For example, you can get some money back when buying:

• iPhone 18 Pro and iPhone 18 Pro Max – 7,000 INR cashback

• iPhone 17 – 1,000 INR cashback

• MacBook Air 13” and 15” – 9,000 INR cashback

• MacBook Pro 14” and 16” – 15,000 INR cashback

• iMac and Mac mini – 5,000 INR cashback

The cashback is available with eligible American Express, Axis Bank and ICICI Bank cards and may be different for you – you’ll see the final amount at checkout.

There's more! Apple also offers up to six months of No Cost EMI with participating banks. If you have an older device, you can trade it in for credit towards your new purchase.

LG

LG India's Diwali Sale 2026 runs from October 1st to November 15th, with a discount and cashback on selected TV and electronics. It's a chance to upgrade your home without overpaying.

The festive offers are:

• discount of up to 55% on LG Monitor Model: 24U411A-B.ATRQ,

• cashback of up to 26%, capped at 30,000 INR, on LG TV Model: 100QNED86B,

• no Cost EMI options and exchange offers on selected products.

Ajio

AJIO's All Star Sale runs from October 7th to 18th, 2026, with festive offers on clothes, shoes, accessories and beauty products. Fashion lovers, this one's for you! Colourful kurtas, festive dresses, shoes and beyond, AJIO has plenty of options for your Diwali wardrobe.

If you're looking for even more fashion inspiration, keep an eye on Myntra's Diwali offers. Comparing prices between the two shops might help you save a little extra.

Tira

Tira currently offers discounts of up to 50% on selected beauty products, from skincare and Korean cosmetics to perfumes and makeup.

• Up to 50% off Benefit Cosmetics makeup

• Up to 45% off Neutrogena products

• Up to 35% off Alan Truman styling tools

• Up to 25% off Plum products

Tira also offers free gifts with selected purchases, so you might get an extra present if you spend a certain amount.

Not sure what to get? Take a look at Tira's beauty minis and gift sets. They're a nice option when you want to surprise several friends or relatives without spending a fortune.

Thangamayil Jewellery

Thangamayil Jewellery is running its Big Box Offers sale from October 1st to 20th, 2026, with discounts on gold, diamonds and other jewellery:

• Up to 500 INR off per gram on gold jewellery, depending on the weight purchased.

• 20% off value addition charges on selected gold, platinum and rose gold jewellery.

• 30 grams of silver free with every 10 grams of gold purchased, as an alternative offer.

• Up to 15,000 INR off per carat on diamond jewellery, depending on the total carat weight.

Those buying gold jewellery can choose between several offers, but they can't be combined. So before making a purchase, check which option gives you the biggest saving.

The promotion is available at Thangamayil Jewellery showrooms, and some products are excluded. Keep in mind that the sale ends before Diwali itself, so don't leave your gift shopping until the last minute!

As you can see, there are plenty of opportunities to save money on Diwali shopping in 2026! Whether you're hunting for the perfect gift, upgrading your home or refreshing your festive wardrobe, there's something for every budget.

Just remember that discounts and bank offers can change during the festive season, so double-check the final price before ordering. If your loved ones are shopping back in India, you can send them money with Profee and let them pick out something they'll really love.

FAQ: Diwali offers in 2026