Black Friday 2026 in Europe: Dates, deals and shopping hacks

Black Friday 2026 falls on November 27th, with sales across Europe starting days or even weeks earlier. It's a good chance to grab a winter coat, upgrade your laptop or finally buy that coffee machine for your flat.

Where can you find the best discounts, and are those big red sale stickers as good as they look? We've rounded up the key dates, deals from major brands and a few shopping tricks that could save you even more.

Black Friday 2026 dates in Europe

Black Friday is on November 27th, 2026; Black Week is expected to run from November 23rd to 29th, and Cyber Monday falls on November 30th. The dates are the same whether you're shopping in Germany, Poland, France or elsewhere in Europe.

Some shops won't wait until Black Week – you might spot sale banners already in October and at the beginning of November.

More tips:

• Creating an emergency fund: Strategies for expats in Europe.
• Yes, you may save money on utility bills (without losing up on comfort).

Black Friday 2026 deals from major brands

Nike already has 30% discounts on selected products, while MediaMarkt's Black Friday sale is underway. Samsung's sale starts on November 10th. Other big names, including Amazon Europe and Zalando, are also worth keeping an eye on in November.

Nike: trainers and sportswear

Nike's German Black Friday pages currently feature 30% discounts on selected clothes and shoes, including popular Air Max and Jordan models (as of November 6th, prices might change).

A few examples from November 2026:

• Nike Air Max 90: 104.99 EUR instead of 149.99 EUR – 30% off.

• Nike Vomero 18: 111.99 EUR instead of 159.99 EUR – 30% off.

• Nike Pegasus 42: 97.99 EUR instead of 139.99 EUR – 30% off.

These are already listed prices, but they might be different later – you'll find up-to-date offers on the Nike Black Friday page.

One little trick: you might find the same trainers but in another colour for even less in the regular sale section.

Zalando: clothes, shoes and beauty

Zalando already has a Black Friday 2026 section, where you can browse clothes, footwear and beauty products from different brands. Look for brands like Adidas, Calvin Klein and Nike, and use the filters to narrow things down by size and price.

The main November discounts haven't been confirmed yet, so keep an eye on the Zalando Black Friday page.

Samsung: phones, TVs and appliances

Samsung has announced its Black Friday 2026 sale in Germany, running from November 10th at 10 AM to November 30th. Deals will cover Galaxy phones, TVs, monitors and home appliances. The exact discounts haven't been announced yet, but Black Friday pages are already published in Germany, Spain and Italy.

If you're shopping in Germany, register by November 9th to receive an extra discount code for selected deals. Samsung is also giving registered customers a chance to win one of ten 100 EUR vouchers.

MediaMarkt: laptops and home appliances

MediaMarkt launched its Black Friday 2026 sale on November 3rd, with offers running until November 30th at 8:59 AM. Discounts are already available on selected electronics, including smartphones, laptops, TVs and home appliances. Individual deals may end earlier or sell out.

If you've recently moved into an unfurnished flat, this is one retailer to keep on your radar. Think washing machines, vacuum cleaners, TVs, laptops and all those things that somehow make moving so expensive. 

Black Friday 2026 shopping hacks

You can often save extra money by checking old prices, shopping across EU borders and combining discounts with cashback. Some of these tricks take less than five minutes and could make a bigger difference than the Black Friday discount itself.

See what the product costs before Black Friday

Keepa lets you check Amazon price history, so you can tell whether that impressive 40% discount is really a bargain.

Imagine finding a coffee machine for 180 EUR instead of 300 EUR. Sounds brilliant. Then you open Keepa and discover the machine was 185 EUR throughout September. You're still saving a little, just nowhere near the 120 EUR the advert suggests.

Keepa works as a browser extension, showing price charts right on Amazon European product pages. You can also set alerts and get notified when something drops to your target price.

Try shopping in another EU country

The same product can be cheaper in Italy, France or Spain than in Germany, even after delivery.

Say you're living in Germany and want new headphones. They're 160 EUR on Amazon.de, but you find the exact model for 140 EUR on Amazon.it. Delivery costs 7 EUR, so you're still saving 13 EUR.

Just make sure the seller or shop delivers to your country and check the final checkout price. For electronics, compare model numbers, too. Two laptops with nearly identical names might have different processors or storage.

If you're shopping from outside the EU, factor in possible customs charges.

Get cashback on top of your discount

Cashback services can give you some money back after a purchase, sometimes even when the item is already on sale.

The service you use depends on where you live:

• Germany: Shoop

• France: iGraal

• Poland: Goodie

Here's how it works: you open a shop through the cashback website, buy something as normal, and the service tracks your purchase.

Let's say a jacket costs 200 EUR, but Black Friday brings it down to 140 EUR. If you get 5% cashback, that's another 7 EUR back, making your final cost 133 EUR.

There's a catch: cashback isn't guaranteed until approved, and certain discount codes can make you ineligible. Read the conditions before checking out.

Make the most of student benefits

Student discount platforms and employee benefits can sometimes offer better prices than the public Black Friday sale. Check UNiDAYS and Student Beans if you’re studying in Europe. Both work with participating brands to offer discounts for verified students.

Some brands let you use student discounts on top of Black Friday deals, while others don't. Check the terms before you pay – you might be able to get an extra 10–15% off.

Let your family shop locally

Sending money home can be simpler than shipping Black Friday gifts abroad, especially when customs and delivery fees get involved. 

Say you're living in Poland and want to buy your mum a new phone back home. You could order one from a European shop, pay for international shipping and hope it arrives safely. What if she wants another model or needs to return it? There's an easier option. Let her choose a phone from a local Black Friday sale and send her the money through Profee.

With Profee, you can send money to over 90 countries, and more than 95% of transfers arrive within minutes (depending on your delivery method, the exact timing can be faster or slower). When your family finds a good Black Friday deal and tells you the price, you can check the exchange rate and fees in Profee to see how much you need to send to cover their purchase.

Your mum gets the phone she wants, and you get to skip the international shipping headache.

FAQ: Black Friday in Europe 2026